Effective date: July 24, 2026
Willmar Auto Sales & Service, Inc. ("we," "us," or "our") operates the website at willmarauto.com for customers in the United States. This Privacy Policy describes how we collect, use, and share information when you visit our website or submit information through our online forms.
Information we collect
We may collect the following types of information:
- Information you provide. When you submit a form on our website, we collect the information you enter, such as your name, email address, phone number, mailing address, vehicle details, appointment preferences, comments, and similar contact or transaction information. Our online credit application may also collect sensitive information needed to evaluate financing, such as date of birth, Social Security number, employment history, income, housing information, and co-applicant details when provided.
- Website usage information. If you choose to accept analytics cookies, we use Google Analytics to collect information about how visitors use our website, such as pages viewed, approximate location derived from IP address, browser type, and device information.
- Technical information. Like most websites, our hosting environment may automatically record standard server log data, such as IP address, browser type, referring page, and date and time of access.
How we use information
We use the information we collect to:
- Respond to your inquiries and provide customer service
- Process vehicle purchase, trade-in, financing, service, and appointment requests
- Evaluate and process credit applications and related dealership transactions
- Improve our website and understand how visitors use it when analytics cookies are accepted
- Protect our website against spam, abuse, and fraudulent submissions
How we share information
We do not sell your personal information. We may share information in the following situations:
- Within our business. Form submissions are delivered to Willmar Auto Sales & Service, Inc. staff by email so we can respond to your request.
- Service providers. We use third-party services that process information on our behalf, including Google reCAPTCHA to help protect forms, Google Analytics when you accept analytics cookies, and Google Maps on our directions page. These providers process information according to their own privacy policies.
- Financing and transaction partners. If you apply for financing or request services that require it, we may share relevant application information with banks, lenders, and other parties involved in evaluating or completing your transaction.
- Legal requirements. We may disclose information if required by law, regulation, legal process, or to protect the rights, property, or safety of our business, customers, or others.
Cookies and analytics
Our website uses cookies and similar technologies. Some cookies are used only if you choose Accept in our cookie banner. If you choose Decline, Google Analytics is not activated.
You can change your cookie choice at any time using the Cookie Preferences link in our website footer. For more detail about the types of information involved, see the sections above on website usage information and service providers.
Form security and retention
Online form submissions are transmitted to us by email. We use reasonable administrative, technical, and physical safeguards designed to protect the information we receive, but no method of transmission or storage is completely secure.
We retain information for as long as needed to respond to your request, complete a transaction, comply with legal and recordkeeping obligations, and resolve disputes. Retention periods may vary depending on the type of request and applicable law.
Your choices
- You may choose not to accept analytics cookies through our cookie banner or footer link.
- You may contact us to ask questions about information you submitted through our website.
- Depending on your state of residence, you may have additional privacy rights. California residents, for example, may have the right to request access to or deletion of certain personal information, subject to legal exceptions. To make a privacy request, contact us using the information below.
Children's privacy
Our website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, please contact us so we can take appropriate action.
Links to other websites
Our website may link to third-party websites, such as Facebook. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. Your continued use of the website after changes are posted constitutes your acknowledgment of the updated policy.
Contact us
If you have questions about this Privacy Policy or our privacy practices, contact us at:
Willmar Auto Sales & Service, Inc.
202 County Road 9 NE
Willmar, Minnesota 56201
Phone: 320-235-0818
Email: willmarauto@willmar.com